Carhartt Jeans — From a Workman’s Wear to a Fashion Brand

Wearing jeans has been a trend for the at best time already. Perhaps, because of the quality and the conveniences it brings, jeans have become a staple for people of all ages and workman clothes sizes. Today, consumers have many brands to choose from ranging from the mass produced to designer jeans. How about you, how many different pairs do you have in your closet?

No clothing company suits your need of each one workman more than Carthartt does. This vision emerged from Hamilton Carhartt’s desire to establish a clothing company that will meet the demands of a harsh environment. In 1889, at the age of 34, Carharrt introduced his first overalls exclusively for use of train workers.

Success did not happen overnight for Mr. Carhartt. Although the overalls were instantaneously hit among train workers, the company hired the services of store assistants to peddle the products to the different train divisions. Well, in this generation, one would wonder if this strategy can even work. But it did for Carhartt. Why was it a hit among this specific market group? Because only Carharrt carries that zeal of durability and resistance to fire, water and scratching. Even to this day, Carhartt jeans remain as a workman’s choice of jeans and apparel.

Progress to a Fashion Brand

Did you know that it was only from century that Carhartt jeans evolved into a competitive fashion brand? He did this all thanks to rep and hip-hop music because everybody started wearing workman’s clothes. From the performers to the dancers, everybody is into wearing their products. The Carhartt outbreak, so to speak, has spread all throughout the country and eventually in key cities all over the world. We were looking at even featured in leading fashion magazines.

The company struggled with a happy problem. They had to turn down their orders from department shops because of its inability to face the growing demands of their products. And just as luck would have it, more plants have at the moment been put up and there was increased production.

While it applies that the fad for worker’s clothing has had ground, the company never lost its primary vision of providing quality jeans and overalls to the American worker. It has even expanded it’s clothing line! Its marketing strategies have been intensified and sturdy. As they call it, the rest is history.

If you are on the lookout for quality denims, then jeans created by the Carhartt company, are something that you should own. For one, they are made to last a lifetime and are tailored to resist wear and tear. Interestingly, to ensure durability, the denim used is thick and double sewn. Although it may be rough at first but after constant washings, it will become softer and more comfortable to wear.

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